SEO, or Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (SERPs) like Google, Bing, and Yahoo. The goal of SEO is to drive organic (unpaid) traffic to a site by ensuring it ranks higher for relevant search queries. SEO involves multiple strategies, including keyword research, content creation, on-page optimization, technical SEO, and link building.
Key Components of SEO
- Keyword Research: Identifying search terms (keywords) that people use when looking for content related to your site.
- On-Page SEO: Optimizing content on the site itself—like titles, headings, and images—to make it more accessible to search engines and engaging to users.
- Technical SEO: Ensuring the site is technically sound, with fast load times, mobile-friendliness, clean code, and a logical site structure.
- Content Creation: Developing valuable and relevant content, as search engines prioritize sites that provide information that matches search intent.
- Link Building: Acquiring high-quality inbound links from other websites, which can help increase the site’s authority and credibility.
Good SEO can lead to better search rankings, higher traffic, and more visibility online, which can ultimately drive conversions and growth.
